[WORKS]
[ABOUT]
The Challenge
Client: OVRND [Case Study, Self-Initiated]
Role: Brand Identity Development, Designer
Year: 2026
2026 Curt Goodwin / All rights reserved.
Full brand identity and visual language. A new premium streetwear, activewear brand. Positioned to challenge conventional thinking regarding fit, form, function. Driven to connect the eco-minded to the future through timeless silhouettes, innovative material construction and quality build.
INSIGHTS
INSIGHTS
Every brand has an aesthetic. Few have a point of view that gives that aesthetic a reason to exist. OVRND represents the relationship between philosophy & form. An exercise in reduction. Removing what is performative or temporary, until every element is connected by the same quiet logic.
OUTCOME
A brand identity & visual language that persists not as a statement, but as state. That doesn’t beg to be understood. Designed not to belong or to oppose, but to insist on something truer. To honer a brand driven by the quiet pursuit of permanence.
VISUAL LANGUAGE
BRAND ARTI[FACTS]
MATERIALS INFO
VISUAL LANGUAGE
LOGO [UNREGISTERED]
_002026