QUESTIONS [SOMETIMES ASKED]
Who am I, really?
[01]
I’m Curt Goodwin. I’m originally from NYC. I began my creative career as a photographer. I shot mostly print. Magazine covers, editorials, back of the book stuff. Over the years, I photographed some of the most powerful, wealthy, influential men and woman of industry. Ultimately, I progressed, to video, production, post-production, design, direction. I am multi-disciplinary, as a function of my thirst for learning. I now live in Los Angeles. Where I will one day likely end my career. Perhaps as a photographer … again.
What am I good at?
[02]
I’m a good friend, a good colleague, a good student (of life). As a creative person, I understand the difference between demand and desire. Between what people need and what they want. Which makes me good at crafting meaningful stories that touch the right nerve with the right customer at the right time and right place.
What services do I offer?
[03]
I can work across virtually every discipline, with a focus on creative strategy, art direction, production and visual design. I have many hard skills. Among them, graphic design, UI/UX design, interactive design & prototyping, motion design, video editing, photography, generative AI. I also build AI enabled, automated and human-in-the-loop creative processes and workflows. On top of that, I lead, mentor and inspire.
What’s my design ethos?
[05]
Keep it simple. Reduce everything to its core. Look inward before building outward. Design with intention and purpose. Touch a nerve.
What’s my process?
[06]
Know the brand, its reason for being, the product or service, the audience. Understand the market, the competition, the business model. Establish a position, build an identity, develop a unique tone of voice. Package it all nice and neat. Then … design your vision around it.