GOODY

Multi-disciplinary Creative Director. Visual Designer. Brand Architect. Building brands that touch a nerve.

[SCROLL] TO EXPERIENCE

© Curt Goodwin

[PHILOSOPHY]

Brand is a mirror revealing something to the customer about themselves they may not have known, or lost touch with. Design is the vessel for helping them to make that discovery.

FEATURED WORKS

WARMIES [BRAND DEVELOPMENT & DESIGN]

[Creative Director, Visual Designer]

FLOW/D [BRAND IDENTITY DEVELOPMENT]

[Proof of Concept, Self Initiated]

OVRND [BRAND VISUAL DESIGN]

[Proof of Concept, Self Initiated]

2022 - 2026

ANIMATION [MADE IN JITTER]

[SKILLS]

AI is reshaping creativity, and I embrace it as a tool to push boundaries, not replace artistry. From AI-generated visuals to dynamic content workflows, I integrate cutting-edge technology into the creative process - enhancing ideation, accelerating execution, and unlocking new creative possibilities.

IMAGE IS AI GENERATED

SKILLS & CAPABILITIES

Creative Strategy

I lead teams and projects with a sharp eye for strategy, storytelling, and design, ensuring every creative decision serves a bigger purpose.

Art Direction

Bridging concept, production and execution, I oversee the entire creative process - from mood boards to final deliverables.

Visual Design

I take a multi-disciplinary approach to creating visual systems that are not only aesthetically striking but also strategically effective.

Interactive Storytelling

I create immersive narratives that engage audiences, blending design, motion, and interactivity to turn passive viewers into active participants.

I craft stories that bring ideas to life, shape brands and move people. I don’t overcomplicate the process. My approach is bold. My focus, simple. Always on creating work that resonates.

Simple Human

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Western Digital

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Otterbox

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Good Rx

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Direct TV

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Simple Human // Western Digital // Otterbox // Good Rx // Direct TV //